News & Resources
How to Use Web Design Trends for Your Next Marketing Campaign
Take a look at a website from 5 years ago and try to use it. Web design marketing has come a long way, and things start to look and feel archaic pretty quickly! It's now part of the web designer's job to remain a student part-time. They have to keep learning, keep...
How to Create the Best B2B Marketing Plan
Creating a B2B marketing plan can be a daunting task. After all, the success of your business stems in part from your ability to attract and communicate with both potential and existing customers. If you're a little lost about how to create a B2B marketing plan, have...
How to Find the Best Sacramento SEO Company
If you haven't started using SEO yet, you've got some significant ground to cover. This is not an optional marketing strategy. On the contrary, a company's SEO performance is often fundamental in many other online initiatives. What if you don't know what you're doing?...
10 Marketing Trends That Will Dominate 2018
Marketing can be a tricky beast because it's difficult to know which consumers to target and how to get their attention. There are so many different ways to set up a marketing strategy that sometimes things get lost in the shuffle. But it's a brand new year and things...
7 Franchise Marketing Mistakes (And How to Avoid Them)
You might be part of a franchise, but the truth is you're in charge of your own success. What's in your franchise marketing plan can be the catalyst or inhibitor to a profitable business. As a business owner, marketing your franchise is one of your most important...
8 Tips for Marketing Your Franchise
Attracting customers to your business is a key element to its success. Franchise marketing is particularly important because you have to make your national brand appeal to your local audience. Some of the strategies that make sense on a corporate level will need to be...
5 Adwords Best Practices for Your B2B Company
Adwords can be a challenge for your B2B business. The marketplace is very competitive, with lots of competition but low search volume. You may feel like you're throwing money into a hole, with pricey ads that aren't effective. Fortunately, making a few simple changes...
Book Review – “The Toilet Paper Entrepreneur” by Mike Michalowicz
I don’t actually own the book I’m going to review because I gave it to someone else to read and they never gave it back. I’m also 100% ok with this, because I know that book probably gave that person all of the golden business nuggets that it gave me! I found out...
SEO: The Long Game
Summer Camp Optimization (SCO) I grew up going to summer camp every year. Now that I'm older (and I'm old), I transitioned from camper to counselor to camp leadership. This particular camp is a skill building camp, but different from basketball camps or computer...
The 8 Online Marketing Trends That Will Shape 2017
The 8 Online Marketing Trends You Need to Know for 2017 Be prepared for some big changes in online marketing this year. We're sharing the 8 online marketing trends that are sure to shape the industry this year here. Keyword(s): marketing trends As Google algorithms...
Book Review – “High Hanging Fruit” by Mark Rampolla
Naturally, many of us start out our business journeys going after quickly attainable goals because - simply put - we want to make a living. So going after easy targets that we can hit, then repeat, then scale and hopefully make a decent chunk of change is a pretty...
Local Search is More Important Than Ever: Here’s Why
Local Search is More Important Than Ever: Here's Why If you've ever wondered whether it's time to invest in local SEO, stop. Local search is more important than it's ever been - we prove why here. Figuring out what to do with your money is a major part of being a...